Surprisingly, I really really like it. North Face backpacks are designed with orthopedics in mind, so it really is comfortable for lugging a ton of heavy stuff. It's also a women's style, which means it's proportioned to fit a woman's body...which is very important for my narrow shoulders. Plus, I love the color (but not the name...squid red...seriously?). I wanted something that was feminine, but a little less obnoxious than a fluorescent magenta backpack. The burgundy color with the peachy pink accents totally fits the bill.
What kind of bag are you carrying for school? Have you used a North Face bag in the past?